1. Vision

2. Mission

3. Value propositions

4. Target Audiences

5. Strategy

6. Priorities

7. Objectives

8. Culture

9. Values


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Vision

<aside> 💡 The dream of Frutiz is to create a world where joy, friendship, and healthy living are celebrated through captivating animations and immersive experiences, inspiring audiences of all ages to embrace the magic of fruits and cherish every moment.

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Inspiring the world with vibrant and lovable fruit characters.

Mission

Creating captivating animations, movies, merchandise, and interactive experiences that spread happiness and promote healthy lifestyles.

Creating captivating animations, movies, merchandise, and interactive experiences that spread happiness and promote healthy lifestyles.

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Value propositions

The benefit or advantage that the team promises to deliver to our members or customers. It's the reason why they should use your product or service.

Develop a network of contacts and help manage your professional identity.

Target Audiences

The segment of members whose needs you prioritize. Effective segments have unique needs related to your value prop, are measurable, and focused. You may consider identifying a secondary target audience whose needs you take care to reasonably serve.

  1. ****Professional individuals
  1. Recruitment professionals
  2. Marketers

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Strategy

How a company navigates its competitive landscape to achieve its objectives. Not to be confused with priorities, which are the specific steps put into place to manifest the strategy.

  1. ****To be the professional profile of record
  1. To be the essential source of professional insights
  2. To work everywhere our members work

Priorities

Stack ranked list of tactics designed to help the company realize its objectives. Should start with the question, "If we could only do one thing, what would it be?"

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Objectives

Measurable goals aligned with mission and strategy — the fewer and simpler the better. If you can't measure it, you can't fix it.

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Culture

The company's personality, i.e., who you are as a company, and perhaps more importantly, who you aspire to be.

Transformation, integrity, collaboration, humor, results

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Values

The principles that guide the organization's day-to-day decisions. Press shift + enter to add a new value to the list.

  1. Members first
  1. Relationships matter
  2. Be open, honest and constructive
  3. Demand excellence
  4. Take intelligent risks
  5. Act like an owner